Incentives Drive Behaviour Explained: Why People Do What They Do
The Big Idea When trying to understand people, most of us focus on what they say. We listen to…Promises.Intentions.Explanations.Motivations. But experienced observers know something important: If you want to predict what people will do, don’t just listen to their words, look at their incentives. Because incentives often shape behavior more powerfully than beliefs, intentions, or…