Sunk Cost Fallacy Explained Simply: Why Letting Go Can Be the Smartest Decision
What Is It? The Sunk Cost Fallacy is the tendency to continue investing time, money, effort, or emotions into something because of what you’ve already invested, even when future benefits no longer justify continuing. Economists call past investments “sunk costs.” They’re gone, you cannot recover them, yet our brains often behave as if continuing will…